The great and influential recruitment blogger, Jonathan Rice, wrote a great post last week on recruitment company surveys and their general worthlessness. It’s a good read.
Just recently I’ve been talking to a lot of different HR service providers about different tools I am keen to possibly use in our business. What I have noticed is that no sooner have I had an initial discussion with someone, I suddenly find myself bombarded with emails from said company. “Join our free webinar” and “download our complimentary white paper” are the gist of what you get.
Now I have no problem with that if they are something that adds value. This morning I received an email from someone I spoke to just last week offering me a fantastic white paper on the subject of trust. Being a trusting chap, I clicked the link. Oh the irony. I know I was asking for it but the subject did sound interesting.
“Download your “complimentary” white paper” it screamed at me. Except it isn’t free is it? There is always a cost. The cost to me is that I give away all the information they need to aggressively target me as a client – name, email, phone number, job title, country, city, industry we are in, number of employees, inside leg measurement etc. OK, so I made the last one up but no matter what I did, whenever I clicked on “submit for your “free” download” it would not accept the submission without all of the information provided.
I now feel abused, like I’ve been sucked into the vortex of their global client database destined forever to spend all my waking hours on webinars and reading white papers.
And what did I get? Two pages of waffle that tells me nothing I didn’t know. But then you knew that didn’t you?
If they really wanted my business, they wiould have taken the time to have a conversation with me and I probably would have told them all that information for nothing, free, gratis without expecting anything in return. Sometimes technology really isn’t the enabler we all think it is. Face to face is still best.